Natalia Cereser is Vice President of International Programs at Population Media Center. Naty takes a people-centric approach, focusing on skill-building, measurable results, media insight, and respect for each unique context. She is digital + analog by choice.

Based in Guatemala, Naty is a passionate “people person” who believes in the power of marketing for social good. She has over 20 years of experience in advertising and marketing, leading the PMC-Guatemala team since 2018 and specializing in leading NGO SBCC projects for World Vision, Rainforest Alliance, UNICEF, and Johns Hopkins, among others.

Prior to joining PMC, she was the General Manager at Lafábrica&jotabequ/Grey, a leading marketing and communications agency in Guatemala and around the world. Naty made sure every marketing solution was founded on a sound strategy and achieved results. She led the account team, planning team, BTL team, and digital team. Naty also teaches courses in communication, marketing, personal branding, and media strategy, including a study tour in New York for advertising and marketing and teaching at the Master’s level in market intelligence and advertising research.