Monica Trujillo-Jamison is Partner Insights Director at Parrot Analytics, the industry leader in global audience demand measurement. Monica conceives and executes analytic strategies for leading streaming and entertainment partners in North America and transforms insights and recommendations to fuel growth-maximizing decisions. With more than a decade of market research experience in content and entertainment strategy, business intelligence, and consumer and market insights, she combines a passion for leveraging data-driven insights to help answer some of the industry’s most pressing questions.

Prior to joining Parrot, Monica created and led the Multicultural Group at Screen Engine/ASI, a leading market research and data analytics firm in the entertainment industry. There, Monica provided research solutions to clients seeking to create culturally sensitive content for domestic and international audiences and worked with some of the most successful content creators in the industry. Monica holds a Bachelor’s degree from the University of Pennsylvania in Sociology, and a Master’s degree in Sociology from Princeton University. She enjoys wine tasting, yoga, cooking tasty vegan meals, and spending time with her two kids and husband.