Missie Thurston focuses on storytelling for the global good as Vice President of Marketing and Communications for Population Media Center, an international NGO creating life-changing, popular entertainment. With more than 20 years of experience in social impact campaigns, she focuses on action, audience, and entertainment ecosystems. With shows broadcast in more than 50 countries, Population Media Center is best known in the U.S. for its hit series East Los High on Hulu.

East Los High was one of the top five shows on hulu.com during its first season and drove more than 27,000 people to use Planned Parenthood’s “The Check” widget in its first month of broadcast to explore testing for STDs, HIV, or pregnancy. Trained in the art and science of storytelling for social impact, Missie and the Population Media Center global team make sure every show partners with local talent and production teams in countries around the world to create award-winning, popular entertainment for TV, radio, and the web that is positively life-changing.