Date: December 7, 2023 Time: 9:50am - 10:50am Location: Magnin Auditorium

Impact Campaigns at the Blockbuster Level

Studio executives for global entertainment properties discuss working with marketing teams on global impact campaigns and how to measure their ROI.

Panel

Speakers

If you attended the 2023 conference in-person, you are eligible to receive a promo code to watch the panel videos for free.
Please reach out to info@siesociety.org to receive the code.

Vijay Sudan (former Executive Director of Walt Disney CSR) will be sharing insights from impact campaigns for global film and TV properties such as Avatar: The Way of Water and The X-Files, and will be joined by Alicia Katz (Two-time Emmy-nominated Producer, former Head of CSR for TV and Streaming Content Brands at Disney) to discuss how to successfully work with marketing teams, challenges of global campaigns, and measuring the ROI of impact.

Join us for a compelling discussion featuring the work of 1Community – 1C is an entertainment production and co-finance company at the forefront of leveraging storytelling for real-world impact. Founded in 2018 by veteran producer and activist Scott Budnick (The HANGOVER series), 1C invests in projects with the potential to make “guerrilla impact,” finding bold new takes on the most pressing issues of our time. 1C’s first release, JUST MERCY, starring Michael B. Jordan sparked a national criminal justice reform advocacy campaign, and 2021’s RESPECT, starring Jennifer Hudson, led to a virtual music education portal for youth of color.

This panel will feature insights from creatives and nonprofit experts who have successfully harnessed the power of entertainment to amplify diverse perspectives, shape public discourse, and drive advocacy. Join the conversation on how entertainment can go beyond the screen, fostering community engagement and inspiring action in the pursuit of a better world. Gain valuable lessons on building bridges between the world of storytelling and impactful social change.