Listen close to approaches that amplify how entertainment can center local communities to think big, start small, act now. Chris Morgan shares approaches to engage young people to “reverse engineer” a school curriculum to create a multifaceted 55-episode animated series. Brian Walker discusses advocacy approaches to amplify films that address social issues within targeted communities to inspire change. Graciela Leal presents a systematic way of designing programs with NGOs, working with them to magnify the reach – and how to measure impact.