Emerging technologies including extended reality (XR) and Artificial Intelligence (AI) have the potential to enhance user engagement and social impact of digital stories and experiences. Panelists present case studies including Daniel Hettwer, creator of Our Ocean, Our Future, the only immersive entertainment project accredited as a United Nations Ocean Decade Activity; Kate McCallum, producer of top selling dome shows Mesmerica and Beautifica; Director/Writer/Producer and XR pioneer Brett Leonard (Lawnmower Man, Virtuosity, T-Rex: Back To The Cretaceous in IMAX 3D); and Multiple Emmy Award-winning director and AI filmmaker, Chris Nolan who recently produced the AI documentary Look Up Now: AI and the Future of Humanity with leading futurist Gerd Leonhard. Moderated by two-term PGA New Media Council Board Delegate, immersive media pioneer, and SIE Society’s Head of Immersive Experiences, Ed Lantz.