How do you engage, retain, and generate measurable impact across different media platforms with your Social Impact Entertainment productions? Content producers often choose to create immersive and interactive stories not just in the Film and Television media, but also through Videogames, Stage Productions, Immersive Entertainment and Virtual Reality. Sometimes, these stories migrate from one media platform to another. The Panelists will share their organizations engagement with Cross-Media Storytelling and discuss productions that have made such choices.